The Beauty of Sport

There are many ways for people to find peak experience – those moments of inspiration that can have a profound impact on people’s lives. Art, music, nature, risk and challenge – all spring to mind. And one of the most frequently cited is sport.

The emotion, drama, despair and joy that sport can provide is easy to understand and, most of us, have experienced this at first hand. The stories that are told, the lessons that we learn and the memories that we hold. All play an important part in many millions of lives.

That is why we were drawn to sport and have built our business around it. And why so many brands want to be associated with the excitement and compelling nature of sport.

So over the years we have immersed ourselves in the drama and emotion. Whether it is rugby, football, golf; whether extreme or subtle. Whether building partnerships with sporting events or rights owners, activating those partnerships, producing new events or creating programmes for customers.

And in each case It has been – and is – about understanding objectives, immersing ourselves in your business and delivering the most cost effective solution – based on the knowledge of what “really” drives human emotions. Helping you to build your business through sport by the emotions it engenders.

Our Latest Work

Our Services

We help create new strategies, recommend improvements, validate an existing approach, or provide a new strategic direction.

Whether it’s a partnership with a Team, Personality, Event, Venue or Broadcast, we have the experience to guide brands through every stage of the process;

  • Audits
  • Strategy Development
  • Marketplace analysis
  • Rights modelling
  • Property search and selection
  • Contracts and negotiation
  • Activation planning
  • Partnership’ blueprint development
  • Evaluation


We offer the ability to take sponsorship concept to 360 degree implementation that includes;

  • Activation planning
  • Sponsorship strategy & activation
  • Licensing & Merchandising
  • Tickets & Hospitality
  • Athlete endorsement
  • Event production & organisation
  • Design ID & Creative Development
  • Partnership development
  • Evaluation


In partnership with our clients we create new events / environments / experiences to produce vibrant, valid, viable concepts that are focused on delivering a return on investment. We do this by:

Create: create the idea

  • From an initial market audit to identify opportunity, to developing the concept, the strategy, investment structure, legal/contracts, sales & marketing plans

Produce: deliver the product

  • Full service implementation – event management/organisation/operations, conducting venue assessments, insurance/risk/security assessments etc

Analyse: evaluate the qualitative learning’s and quantitative impact

  • Extensive post campaign research and analysis process


We offer a specialist hospitality service – creating bespoke experiences at the world’s most exciting sporting occasions. Whether the event is large or small, at home or abroad, we have the same delivery model;

  • Bespoke event production
  • Event management & Organisation
  • Negotiation of existing hospitality packages
  • Staffing / Logistics
  • Design / Production / Branding
  • Food & Beverage / Catering
  • Transportation
  • Training staff / host / hostesses / drivers
  • Data Management
  • Accommodation
  • Ticket Management
  • Venue assessments
  • Insurance & Risk Management
  • Security
  • Post event analysis


Some Of Our Work


Hospitality • Sponsorship Activation • Sponsorship Strategy


Brand Events • Sponsorship Activation • Sponsorship Strategy


Brand Events • Hospitality • Sponsorship Activation


Sponsorship Activation


Sponsorship Activation • Sponsorship Strategy

Golf in the City

Brand Events

Mind Sports Partners

Brand Events


Brand Events • Sponsorship Activation

Red Bull Air Race

Brand Events