Case Study: Dentsu

Business area

– Sponsorship (consultancy)
– Sponsorship (Activation)
– Events

The Challenge

To provide wide-ranging expertise and counsel to Dentsu – the giant Japanese advertising agency – across a varied portfolio of rights-holder and brand projects (including strategic consultancy, rights sales, event delivery etc)

The Solution

We have been privileged to have been retained once again by Dentsu – a relationship now lasting over 15years – to provide ongoing support to their European operations.


– NTT DATA: sponsorship delivery
– Red Bull Air Race: commercial rights strategy and sales
– Sharp/Euros: activation planning
– IAAF: sponsorship sales
– FISU: host city tender strategy
– Rugby World Cup 2019: commercial strategy
– Lexus/The Open & NTT DATA/The Open: sponsorship planning, activation and delivery
– Toshiba/Rugby World Cup: activation planning