![Sharp 750x450 Sharp 750x450](http://www.imediagroup.co.uk/wp-content/uploads/2017/03/Sharp-750x450.jpg)
Case Study: Sharp
– Sponsorship activation
To support Dentsu with the development of a full activation plan for Sharp’s sponsorship of The UEFA European Championship 2012.
Creation of branding positioning and communications model; merchandise strategy; and fan-engagement strategy
Sharp’s ‘Euros’ sponsorship successfully achieved significant levels of brand exposure and fan-engagement based in large part on iMedia’s strategic input