Case Study: Mercedes-Benz

Business area

– Sponsorship strategy, activation and delivery
– VIP hospitality
– Bespoke golf events

The Challenge

To use golf to grow the brand into the UK’s number 1 vehicle manufacturer by sales

The Solution

CLS shooting brake / E-Class Nationwide Campaign. Sign up for a test drive for chance to win Ultimate Open Experience

UK CRM promotion to win a round of golf with Darren Clarke

Fleet / Retail bespoke golf events (x 10)

Onsite Open hospitality packages


77% increase in UK sales from 2011-2015 (according to Society of Motor Manufacturers and Traders)

“The customer feedback has been nothing short of incredible and that reflects the planning, communication and delivery of the experience, thank you”