Case Study: NTT Data
– Sponsorship Activation (‘rights’ delivery; experiential and ‘live’ audience engagement; digital and social strategy)
– Events (series of bespoke ancillary corporate golf events)
– Hospitality (delivery of on-site VIP hospitality programme)
To ‘bring the NTT DATA brand to life’ to engage with spectators (both on and off-site).
Conceived, created and delivered the ‘NTT DATA Wall’ – 15m long x 10m high LED wall displaying ‘live’ graphic visualisations of the tournament data received in real-time from around the course. The graphics were also adapted and made available online (bespoke website)
Brand engagement rates with spectators on-site, digitally and through social media surpassed all expectations and key performance metrics
‘The data wall was really stunning this year. Tremendous location; imposing size and a great interactive experience. In addition, the staff in the Pavilion were all faultless’.
Rosemary Canning, Marketing Director EMEA