Case Study: Toshiba

Business area

– Sponsorship strategy
– Sponsorship activation

The Challenge

To create an activation programme for Toshiba’s Rugby World Cup sponsorship

The Solution

Using Toby Flood (England) and Lionel Nallet (France) to promote Toshiba’s involvement with the Rugby World Cup

This included photo / video shoots and interviews with various national publications

Utilising players in advertising campaign in run up to Rugby World Cup


Delivered a successful Rugby World Cup campaign promoting AV and PC products globally

“From day one, it has been clear that Toshiba shares our passion and commitment to creating the best possible experience for everyone involved in Rugby World Cup 2015, from the fans and media to the players and coaches”