Case Study: Sky Sports
– Sponsorship strategy
– Sponsorship activation
To promote coverage of the Ryder Cup
Use Golf in the City, Canary Wharf and Ryder Cup legend Colin Montgomerie to promote the Ryder Cup
Press conference and TV Professional event attended by 5000 people, 40 press and 6 film crews
160 players, over 20,000 spectators in 4 days
£300k worth of publicity media vale generated in a week
“It’s great fun. It’s short, it’s quick. I wish golf on tour was this quick, it would be a lot more fun!”
Nick Dougherty, Professional Golfer