Case Study: Sky Sports

Business area

– Sponsorship strategy
– Sponsorship activation

The Challenge

To promote coverage of the Ryder Cup

The Solution

Use Golf in the City, Canary Wharf and Ryder Cup legend Colin Montgomerie to promote the Ryder Cup


Press conference and TV Professional event attended by 5000 people, 40 press and 6 film crews

160 players, over 20,000 spectators in 4 days

£300k worth of publicity media vale generated in a week

“It’s great fun. It’s short, it’s quick. I wish golf on tour was this quick, it would be a lot more fun!”

Nick Dougherty, Professional Golfer