Case Study: Nokia
– Sponsorship strategy
– Sponsorship activation
To launch the new Nokia E71 handset to city workers
Use Golf in the City, Canary Wharf to launch the handset to Europe’s largest financial centre
200,000 visitors to Golf in the City websites
160 players, over 20,000 spectators in 4 days
£300k worth of publicity media vale generated in a week
10,000 leaflets distributed and over 3,000 people engaged by Nokia ‘connectors’
“It’s been a great day. We’ve brought some customers here and they’ve had a great time. It’s exceeded our expectations – it was really good fun”
Adrian Williams, Nokia – Head of Business Mobility