Case Study: Nokia

Business area

– Sponsorship strategy
– Sponsorship activation

The Challenge

To launch the new Nokia E71 handset to city workers

The Solution

Use Golf in the City, Canary Wharf to launch the handset to Europe’s largest financial centre


200,000 visitors to Golf in the City websites

160 players, over 20,000 spectators in 4 days

£300k worth of publicity media vale generated in a week

10,000 leaflets distributed and over 3,000 people engaged by Nokia ‘connectors’

“It’s been a great day. We’ve brought some customers here and they’ve had a great time. It’s exceeded our expectations – it was really good fun”

Adrian Williams, Nokia – Head of Business Mobility