Consulting

To build a successful bid to bring the FISU Universiade 2015 to Gwangju City (S. Korea)

Analysis of bid document and competitor analysis. Structuring & valuation of FISU media & marketing rights. Communication to committee members. UNESCO marketing partnership. Final evaluation report strategy and preparation.

Successful bid – Gwangju wins 2015 games

UNESCO / FISU marketing plan

City generates $70 million from S.Korean government