Case Study: Rugby World Cup 2019

Business area

Business & Marketing strategy

The Challenge

Supporting the JRFU bid to bring the Rugby World Cup (RWC) to Asia for the first time and then create a 10 year plan on how to grow the game in Asia.

The Solution

Business Modelling on Commercial Rights – Broadcast; Sponsorship; Hospitality/Ticketing; Licensing/merchandise

Global brand audit of the sport. Highlight opportunities to grow the game globally


A successful 2019 Rugby World Cup bid consultancy

Working with dentsu / JRFU to develop a 10yr global plan including 15s + 7s ie launching Tokyo Sevens in 2011