Case Study: FINA

Business area

Sponsorship (consultancy)

The Challenge

Appointed by Dentsu (exclusive global marketing partner to FINA) to support them on a consultancy basis across a range of FINA related projects

The Solution

Work with Dentsu on an ongoing daily basis to represent FINA’s commercial rights to potential new sponsors. Provide consultative input to help develop strategic frameworks for the development of new grassroots and marketing strategies.


Invited by FINA to present as expert guest speaker and panellist (on global marketing strategy) at FINA World Water Polo conference

Collaborative involvement with the development of strategic framework for FINA global grassroots initiative ‘Swimming for All – Swimming for Life’

Ongoing support with targeting and engaging with new global sponsors