Mercedes-Benz & The Open 2017
Dramatic final day brings curtain down on successful Open for Mercedes-Benz
Between 20 – 23 July 2017 the world’s top golfers contested the 146th Open Championship – and Mercedes-Benz was proud to once again be an official Patron of this prestigious event.
The Open 2017 will be remembered for the final day battle between eventual winner Jordan Spieth and Matt Kuchar down the back 9 at Royal Birkdale. In our role as Mercedes-Benz UK’s lead golf activation agency we provide both strategic and event specific direction to help leverage their top tier association. Key activities included: Courtesy car service – made up of x100 Mercedes-Benz cars for players and VIPs; Hospitality – over the course of the four days we hosted in excess of 400 VIPs in the Mercedes-Benz VIP Patron’s Pavilion; Exhibition area – a product; branding/advertising rights delivery; Return of the Claret Jug with Henrik Stenson and the Concept Car FO15.