Case Study: Carolling World Record Attempt

Business area

– Wondrlust
– 7 Habits Philosophy
– WondrProject

The Challenge

– Raise awareness of mental health and loneliness at Christmas
– Break World Record
– Bring local community together
– £0 spend

The Solution

Create a Carolling World Record Attempt mass participation event with £0 budget in 6 weeks, using the 7 habits philosophy


– 1,300 participants
– 20,000 flyers, 200 posters distributed in local community
– Local involvement from Schools, Churches, Institutions, Businesses etc
– Social media, online listings and press releases
– Professional photography and filming

“We just wanted to say how much we enjoyed the carolling – what an amazing job – brilliant organisation, atmosphere and singing! If by any chance you don’t get the record please do it again next year and you’ll be swamped with people.”